Lee Mead leads the line up for SO Festival 2010

First it was flying drummers and the best of Lincolnshire’s unsigned bands, now it’s the West End stage that’s coming to Skegness as part of the SO Festival 2010.

Lee Mead will bring his show to the Skegness Embassy Theatre on Sunday 25th July.

The singer, who hit the big time after winning BBC series Any Dream Will Do, will be performing songs from his latest album Nothing Else Matters, as well as well-known West End classics.
Lee is about to take on the role of Fiyero in the musical Wicked at the Apollo Victoria Theatre from May 10th 2010 before touring the UK with his second studio album.

Speaking of the chance to perform at the Embassy Theatre, Lee said: “I remember doing some work experience at similar theatres to Skegness Embassy at The Cliffs Pavilion, Southend, assisting with the spotlight. I used to think, ‘Wow, wouldn’t it be great if it was me on stage one day’, and now it is. It’s all a bit surreal, but amazing at the same time.”

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Skegness is gearing itself up for the return of the SO Festival, billed as the biggest arts festival this century with four fantastic days of free large scale outdoor events.

From Thursday 22 through to Sunday 25 July, the festival will transform Skegness into an international arts venue bringing a colourful carnival of dance, visual art, street theatre, music, world class performances and more.

Organised by East Lindsey District Council with £250,000 support from Arts Council England, this year’s festival promises to make this summer in Lincolnshire the best ever.

There will also be the opportunity for aspiring young musicians to feature in the BBC Introducing programme, a battle of the bands competition which will be broadcast on local BBC radio stations.

Cllr Doreen Stephenson, Leader of East Lindsey District Council, said: “Last year’s SO Festival was such a huge success that we were thrilled to be able to make this year’s event even bigger and better. The SO Festival is a great way to show people that Skegness really can offer them something different and put the resort on the map as an ambitious place to visit and invest.”

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